Smartglass USA selective privacy smartglass system Futbol Club Barcelona

Smartglass Takes Selective Privacy to Champions League Level

At Smartglass USA Corporation we’ve taken our selective privacy smartglass system to a new stage.
Our latest video – set in the facilities of Futbol Club Barcelona – shows how the experience changes in the glass corridor that connects the locker rooms, VIP zones, and luxury boxes when every pane is upgraded with Smartglass switchable privacy technology.

From transparent to opaque in milliseconds, at the touch of a button.

From the Locker Room to the VIP Box: A New Way to Manage Privacy

In the video, the camera follows the hallway that runs from the players’ locker rooms to the VIP areas and skyboxes. All the glazed partitions are fitted with our PDLC smartglass system:

• In transparent mode, the glass lets fans and guests feel the energy of players, staff, and movement inside the stadium, while highlighting the architecture.

• In opaque mode, the glass turns to a soft, milky white and blocks the view, creating private spaces for tactical briefings, confidential conversations, guest attention, or high-level meetings.

All of this without curtains, blinds, or accessories that break the premium design of the corporate suites.

Why Smartglass Is a Game Changer for Stadiums and Arenas

The Barcelona demo clearly shows the potential of smartglass for stadiums, arenas, and sports venues:

• Instant privacy in locker rooms, player tunnels, VIP boxes, press rooms, and hospitality areas.

• Full control over visibility: the club decides when to show what’s happening inside and when to protect it from view.

• Clean, modern design with more glass, more light, and no fabrics that collect dust or wear out.

• Enhanced VIP experience: discreet meetings with sponsors, corporate guests, or high-value clients without leaving the field-view area.

Smartglass USA: Stadium-Grade Technology for Your Project

With this new video we want to inspire:

• Professional clubs and sports franchises

• Stadium and arena operators

• Architecture studios specialized in sports and entertainment venues

• Brands looking for top-tier hospitality experiences for their clients and partners

The same technology we showcase in the Futbol Club Barcelona corridors and VIP boxes can be applied to:

• Skyboxes and VIP suites

• Player tunnels and mixed zones

• In-stadium corporate meeting rooms

• Panoramic restaurants and premium lounges

Watch the Video and Imagine Your Stadium with Smartglass

We invite you to watch the new video on the Smartglass USA Corporation blog and imagine how your venue would look if every glass surface could become private or transparent exactly when you choose.

If you manage a stadium, arena, or VIP space and want to stand out, get in touch with us.
We’ll help you design a selective privacy smartglass solution that’s worthy of your fans – and your sponsors.